+71
MADRID
All cases
CASE / 03· DTC brand / Consumer goods
2025

Lifecycle email flows as a second revenue channel

KlaviyoShopifyCRO
23%
Email revenue
+38%
Repeat rate
5
Flows live
01
Challenge

Growing DTC brand without structured email marketing. High acquisition costs, low customer lifetime value, no clean segmentation.

02
Approach

Five core flows set up (welcome, browse-abandon, cart-abandon, win-back, post-purchase). Segmentation by engagement and order behaviour, A/B tests on subject lines and CTAs.

03
Result

Email share of revenue lifted from 6 to 23 percent, repeat-purchase rate significantly up, acquisition costs relieved.

More work
007 / CONTACT

Ready to build?

30-minute discovery call. We look at your stack, your levers and whether we are a fit. Free, no strings attached, no fluff.

Current availability · Q2 2026 · 2 slots